WORKING TOGETHER
FOR A BRIGHTER
WATER FUTURE
Saving water makes good business sense.
IT is Good Water
Not Flood Water
Every drop that falls on our land is precious
Take this exciting chance to reduce the risk of flooding and improve water resilience in your small rural community. It’s good for business, good for your local area and good for the environment.
We are looking for businesses that play a big part in their local community to join this pioneering project. Whether you’re able to use your local knowledge to come up with ideas, offer water storage solutions, or use your influence to bring members of your village together, we would love to hear from you. This is your chance to build resilience against floods and water shortages in your area, reducing the harm and disruption they could cause to your business and your customers.
Norfolk and Suffolk are in the most water-stressed region of the UK, with rainfall that’s just 70% of the national average.
This impacts every business, whatever the industry - water shortages will push up prices and seriously affect key areas such as tourism and agriculture. It’s Reclaim the Rain’s goal to make the most of every bit of water that we can in rural areas, to make us less susceptible to water shortages and even droughts in the future. By working together we can pool ideas and take the first steps towards truly reclaiming the rain.
Want to get involved?
Becoming part of Reclaim the Rain is easy. Here’s how:
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The more people we have working on Reclaim the Rain, the better. By collaborating with communities rather than individuals we have a far greater chance of achieving our goals, so tell your neighbours, your colleagues and anyone you see walking down the street and get them involved!
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Once you have a team together who want to help make these changes, contact us and let us know you’re ready to go. We can then talk to you in depth about your community and what the next steps are.
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It’s never too soon to start coming up with ideas. Use your local knowledge to start considering ways in which you can Reclaim the Rain. From waterbutts in gardens to largescale drainage systems, the more ideas we have, the better!
COUNTIES CONNECTING
Reclaim the Rain is a pioneering project set up by Suffolk County Council and Norfolk County Council working together.
It’s been funded to test new ways to reduce flooding in small, rural communities.
To begin with, Reclaim the Rain will connect with selected communities that have the potential to benefit from the scheme. Water users will work with the team contributing ideas and using their local knowledge to come up with ways to manage floodwater and find new uses for it.
Case studies which will be created from these initiatives will then be used to take the project to the next level, shaping policy that will guide water resilience at a local and national level.
East of England grows more than a quarter of England’s wheat and barley, nearly a third of all potatoes and well over half the country’s entire sugar beet crop
NFU 2011